Why We Exist
The Earth is facing an unprecedented biodiversity crisis. Species are disappearing at an alarming rate due to habitat loss, climate change, and other human activities. We believe that the first step to solving this problem is fostering a deep, personal connection between people and the natural world. When people experience the wonder of biodiversity firsthand, they are moved to protect it.
Our Model: A Cycle of Conservation
Lifers Earth is built on a self-sustaining cycle of conservation. A significant portion of all revenue—from memberships, lodging, and our marketplace—is used to purchase and permanently protect wilderness areas. A small, low-impact fraction of these protected lands is developed with eco-friendly lodges and campsites, which in turn generate more revenue to fund further land acquisition. Your participation directly fuels our conservation efforts.
The Power of Community Science
Every sighting you upload and every species you identify contributes to a massive global database. This data is a powerful tool for scientists and conservationists, helping them track species distribution, monitor population health, and make informed decisions to protect vulnerable ecosystems. You are not just an observer; you are an active participant in global scientific research.
Our Commitment to the Future
Our goal is ambitious but clear. We are building a global community of passionate naturalists dedicated to documenting and preserving life on Earth. Together, we can create a future where both humanity and the incredible diversity of life can thrive.